What is the difference between cashback and a free bet?

Cashback returns a percentage of your net losses as either real money or bonus funds. A free bet allows you to place a bet without using your own money but you only receive the winnings rather than the stake if it wins.

Do I need to opt in to cashback promotions?

This varies by bookmaker. Some cashback offers are automatically applied while others require you to opt in before placing qualifying bets.

Is cashback offered as real money or bonus funds?

Cashback can be issued as either real withdrawable cash or as bonus funds that carry wagering requirements. Real-cash cashback is the superior option.

Are cashback promotions available to existing customers?

Yes. Cashback promotions are predominantly aimed at existing customers rather than being limited to new sign-ups.

Can I benefit from cashback at more than one betting site?

Yes. You can hold accounts at multiple UK-licensed betting sites and take advantage of cashback promotions at each simultaneously.

What should I do if my cashback is not credited correctly?

Contact the bookmaker's customer support team with your account details, the relevant promotional terms, and a summary of your qualifying bets.

Privacy Policy

Last Updated: January 2026

London's Secrets ("we," "us," "our," or "Company") operates the londons-secrets.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using londons-secrets.com, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on our site includes:

Personal Data: Name, email address, postal address, and telephone number (voluntarily provided)
Technical Data: IP address, browser type, operating system, and device identifiers
Cookie Data: Information stored through cookies and similar tracking technologies
Usage Data: Pages visited, time spent on pages, links clicked, and referral sources
Location Data: General geographic location (country/region level) based on IP address

How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the site to:

Conduct analytics and track affiliate commissions and performance
Generate reports and analyse user behaviour and site performance
Improve and optimise our website content and user experience
Fulfill affiliate obligations and process referral tracking
Respond to your inquiries and customer service requests
Send you promotional materials and updates (with your consent)
Monitor and prevent fraudulent activity and security threats
Comply with legal and regulatory obligations

Cookie Policy

Our site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us recognize you and understand your preferences.

Types of Cookies We Use:

Essential Cookies: Required for site functionality and security
Analytics Cookies: Help us understand how visitors interact with our site
Affiliate Tracking Cookies: Track referrals and affiliate performance
Marketing Cookies: Used for retargeting and promotional purposes

Cookie Opt-Out Options:

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair site functionality. You may also opt out of third-party tracking by adjusting your browser privacy settings or using industry opt-out tools.

Third-Party Links

Our site contains links to third-party websites, including online casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. When you click on links to third-party sites, you leave our site and are subject to their respective privacy policies and terms of service.

We strongly encourage you to review the privacy policies of all third-party websites before providing any personal information or engaging in transactions. Your use of third-party sites is at your own risk and discretion.

Your Rights

Under the United Kingdom General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:

Right of Access: Request a copy of your personal data held by us
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
Right to Restrict Processing: Request limitation of how we process your data
Right to Data Portability: Receive your data in a structured, portable format
Right to Object: Object to processing of your data for marketing or analytics purposes
Right to Withdraw Consent: Withdraw previously given consent at any time

If you are a resident of the United States, you may have additional rights under applicable state privacy laws (such as CCPA for California residents). Please contact us for more information about your specific rights.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Generally:

Personal information provided voluntarily is retained for 3 years from last contact
Analytics and cookie data is retained for up to 2 years
Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years for regulatory compliance
Data may be retained longer if required by applicable law or regulation

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

London's Secrets
Email: privacy@londons-secrets.com
Website: londons-secrets.com

If you believe your data has been processed in violation of UK GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.